The founders of Agave Conspiracy bring a wealth of experience and expertise to their venture: Susana Arguello, a seasoned marketer with 18 years of experience, boasts an impressive track record in brand management and marketing strategy development. Throughout her career, she has successfully led marketing initiatives for renowned brands such as Absolut, Jameson, Chivas Regal, Ballantine’s, Altos, Sauza portfolio, Samsung, and the Craft Portfolio of Anheuser-Busch, driving significant business growth. Susana is known for her strategic mindset, comprehensive international marketing plans, strong brand identities, and impactful campaigns. She is passionate about making a meaningful impact and continues to create dynamic marketing strategies that propel brands to success.

Manuel Ortega, also with 18 years in the marketing industry, has gained valuable insights through his work with renowned companies such as Diageo, Clorets, and Pernod Ricard. He is the founder of Wallace & Darwin, an agency conglomerate comprising more than 8 leading communication companies, solidifying his reputation as a seasoned marketing professional. Under Manuel’s leadership, the agency has been honored with prestigious awards, including “BTL Agency of the Year 2021” by InformaBTL and “Digital Agency of the Year 2021” and “Digital Agency of the Year 2020” by Merca 2.0.

Together, these accomplished professionals have founded Agave Conspiracy, an experiential platform aimed at delighting agave enthusiasts around the world.